Question: A VMS ( vertical marketing system ) where a channel member gains power over other channel members through size or market shares is call a

A VMS (vertical marketing system) where a channel member gains power over other channel members through size or market shares is call a/an:
conglomerate.
corporate VMS.
contractual VMS.
administered VMS.
None of the above.
A VMS (vertical marketing system) where a channel member gains power

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Calculate the weighted score for each location (A,B,C,D) shown in the table below: Which location would you recommend

Q:

Which of the following refers to a vertical marketing system in which channel members remain independent but voluntarily work together because of the power of a single channel member? A . Selective...

Q:

Match the following terms and definitions. Group of answer choices franchise organization [ Choose ] A contractual vertical marketing system in which a channel member, called a franchiser, links...

Q:

31. Which of the following promotion tools involves building up a positive coporte image and handling unfavorable stories and events A) sales promotion B) personal selling C) direct marketing D)...

Q:

Question 64 2 pts A vertical marketing system (VMS) consists of producers, wholesalers, and retailers acting as a unified system. One channel member owns the others, has contracts with them, or...

Q:

What is a key characteristic of an Administered Vertical Marketing System ( VMS ) ? Group of answer choices Two companies at the same level join forces to pursue a new market opportunity Channel...

Q:

Match the following terms and definitions. Group of answer choices franchise organization [ Choose ] A distribution channel structure in which producers, wholesales, and retailers act as a unified...

Q:

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward insofar as product...

Q:

Individual Case Analysis Four cases are available from Harvard (see first : Case pack of 4 cases available at: http://cb.hbsp.harvard.edu/cbmp/access/49960103 ). Answer each of these questions in...

Q:

How do you match different types of distribution density to three different types of consumer goods (convenient goods, specialty goods, and shopping goods)? As defined in the Note on Marketing...

Q:

Diaper War: Kimberly-Clark vs. Procter & Gamble What is your channel strategy for your target market? (You can review the noted exhibits in your textbook by Mullins and Walker to help you with this...

Q:

Before an engineer design any control system, the engineer must understand the plant that will be controlled. This step is called modelling. The modelling requires several concepts from different...

Q:

If nk=1 = kak = (n + 1)/(n + 2) for N, prove that 34

Q:

Calculating APR (LO4) Find the APR, or stated rate, in each of the following cases: Stated Rate (APR) Number of Times Compounded Effective Rate (EAR) Semiannually 11.5% Monthly 12.4 Weekly 10.1...

Q:

In MySQL Create a table UserPermissions provide create and insert statements code. Next, write a PL/SQL stored procedure that takes username as input and returns number of documents that user has...