Question 64 2 pts A vertical marketing system (VMS) consists of producers, wholesalers, and retailers acting as a unified system. One channel member owns the others, has contracts with them, or wields so much power that they must all cooperate. A common trait of corporate distribution systems, administered distribution systems, contractual distribution systems and supply chains is that they all: have been replaced by more efficient distribution systems relying heavily on online linkages. attempt to improve the efficiency of distribution systems bylinkong the firms together in a formal relationship are arrangements which seek to distribute goods more efficiently by eliminating most functions performed by marketing intermediaries seek to consolidate and control the distribution system by having one firm own all of the distribution functions Cum Question 65 2 pts In order for marketing managers to ensure that their respective products get to the consumer or client, they must address a series of key questions. Which of the following represents one of the key questions marketing managers must address in order to effectively distribute their products: Who is most likely to benefit from the purchase of my product? How do I ensure time and place utility if my target market is not near a retailer that is selling the product? How do I reduce the price of the product in the distribution channel? What is the best medium to ensure that the customer is aware of the location of my business? Question 67 2 pts Wicked Shave is a new company that produces, distributes and markets razors and shaving accessories for men. Based on the unique needs of its target audience it has decided that an effective distribution strategy would enhance the ability of the retailer to charge full price for their products. What strategy is Wicked Shave using to distribute it products? Contractual Vertical Marketing Exclusive Distribution Corporate Vertical Marketing Selective Distribution Question 72 2 pts Promotion is the process wherein you communicate with your target audience. Its primary function Is designed to In an attempt to influence consumer perception and in turn decision making in the exchange process. alter the perceptions and attitudes of the ocnsumer form, persuade, and/or remind reinforce the product's value proposition capture and maintain market share Question 99 2 pts Sustainable Energy Inc. recently offered bonds for sale to the public. The unsecured corporate bond pays interest of 5% to investors for the twenty-year life of the bonds. Sustainable Energy Inc. is obligated to: Pay the principal and interest at the date of maturity Pay stockholders their dividends, before paying bondholders their interest Listeach bondholder as an owner in the company, Pay each owner their principal if and when they want to cash-in their investment