Question: A website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form. The

A website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form. The practice of working to improve conversion rates from visitors to a landing page is called

landing page optimization

(

LPO

)

conversion rate optimization

(

CRO

)

click

-

through

-

rate

(

CTR

)

landing page conversion rate

(

LCR

)

A website conversion happens when a user completes a desired action

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