Question: A website marketer notices that his historically high search engine results page rankings have recently declined, even though he has not changed anything about the

A website marketer notices that his historically high search engine results page rankings have recently declined, even though he has not changed anything about the site. He has not been notified about a penalty from Google. What would you recommend the website marketer do in response?

All of these are recommended responses.

Check to see if Google has announced an algorithm update, which they sometimes will do.

Check SEO authority expert sites like Search Engine Journal to find out if they suspect an algorithm update has occurred.

Assess the website's backlink profile to determine if low-quality or spammy sites are linking to it.

Check the Mozcast turbulence report to see if there are fluctuations in listings around the same time as he noticed the decline of his own pages' listings.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!