Question: A. What are the differences between Lift and Response. What are the differences between the two as it relates to measuring ROI as well? B.

A. What are the differences between Lift and Response. What are the differences between the two as it relates to measuring ROI as well?

B. Describe why a seller of advertising would probably focus on one over the other.

C. Describe why a buyer of advertising would probably focus on one over the other.

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