Question: Discussion questions ( No needed any sources) Describe the differences between Lift and Response. Cover not only the basic difference but also the difference as

Discussion questions ( No needed any sources)

  1. Describe the differences between "Lift" and "Response." Cover not only the basic difference but also the difference as it relates to measuring ROI.
  2. Describe why a seller of advertising would probably focus on one over the other.
  3. Describe why a buyer of advertising would probably focus on one over the other

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