Question: a) What is a market segment? (4 marks) b) Define market segmentation. (3 marks) c) Discuss THREE(3) importance of market segmentation to the companies. (9

a) What is a market segment? (4 marks) b) Define

a) What is a market segment? (4 marks) b) Define market segmentation. (3 marks) c) Discuss THREE(3) importance of market segmentation to the companies. (9 marks) d) To be useful, a segmentation scheme must produce segments that meet four basic criteria. Name and briefly describe THREE (3) criteria. (9 marks)

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