Question: a. What is Consumer behaviour? Write the differences between consumer behavior and business buying behaviour. [0.5-mark] b. Write in detail the factors affecting consumer buying

a. What is Consumer behaviour? Write the differences between consumer behavior and business buying behaviour. [0.5-mark] b. Write in detail the factors affecting consumer buying behavior. [l-mark] Piscus the consumer buying [l-mat c. Discuss the consumer buying process [1-mark]

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