Question: a. What is the biggest difference between the marketing concept with the production, product, and sales concepts? Which concept is easy to implement in the

a. What is the biggest difference between the marketing concept with the production, product, and sales concepts? Which concept is easy to implement in the short term? Which concept offers the best opportunity of long-term success? Why?

b. Marketing intelligence has become very important to Marketing Management as a tool in formulating strategy. What benefits can the marketing intelligence function provide? Assume that you work as a consultant for a company that is developing a new digital camera. What types of intelligence information will you offer the company?

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