a$.$ What is the expected total cost per quarter of Bohlander's Internet advertising campaign?

b$.$ Given Sami's cost estimates, what is Bohlander's expected cost of acquiring a new customer through the campaign?

c$.$ Using the information you just calculated, what is the estimated cost to get one more person to click through and make a purchase?

$2\mathrm{.}30$ Ethics $($This is a continuation of Case $2-29)$ On March $15,$ Jeff Blake, Kimland Media's sales director, stopped by Sami Landon's cubicle. "Sami, I've been reviewing your accounts, and they aren't generating as much revenue as we had hoped. If you want to achieve your quota for the quarter, you're going to have to bump it up a bit."

Sami thought for a few minutes about how she might increase her revenue pool. She could sign some new customers, but she didn't have any strong leads, and developing the ones she had would take too much time. She couldn't create new banner ads for her current customers. Then it dawned on her: She could increase her variable