Question: A. What negative consequence might occur if the performance measure is sales to new customers/ total sales in the current year versus the prior year

A. What negative consequence might occur if the performance measure is sales to new customers/ total sales in the current year versus the prior year

B.What negative consequence might occur if the performance measure is cost of goods sold/ sales i the current year versus the prior year

C. What negative consequence might occur if the performance measure is selling and administrative expenses/ sales in the current year versus the prior year

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