Question: a) When a firm decides to try out a new product in a small geographic area, this is known as ____________: Trial marketing Test marketing

  1. a) When a firm decides to try out a new product in a small geographic area, this is known as ____________:
    1. Trial marketing
    2. Test marketing
    3. Technical development
    4. Introductory marketing
    5. Buzz marketing
  2. b) A key process in exploratory research, __________ allows a firm to narrow the focus down of the research.
    1. Funneling
    2. Prioritizing
    3. Internal review
    4. External review
    5. None of the above

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