Question: a. Which benefits are more important for the target consumers when choosing Chase over other cards? What is the implication of this on the marketing

a. Which benefits are more important for the target consumers when choosing Chase over other cards? What is the implication of this on the marketing strategy?

b. What is Chases strategy/strategies based on the market/product matrix? Justify your answer by drawing a market/product matrix. How can Chase follow other market/product matrix strategies, provide examples and arguments as to why

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