Question: (a) Which market segmentation base is most important in segmenting the (10 marks) global market for an energy drink? Which segmentation base is least important?

(a) Which market segmentation base is most

(a) Which market segmentation base is most important in segmenting the (10 marks) global market for an energy drink? Which segmentation base is least important? Provide your answers with justification. (b) Identify any THREE conditions which universal segment is applicable (15 marks) for the product mentioned in Question 4(a)

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