Question: (a) Why are cross-platforms network effects important for Facebook? (7 marks) (b) Multisided market consists of two groups that can be categorised as service- based

(a) Why are cross-platforms network effects important for Facebook? (7 marks) (b) Multisided market consists of two groups that can be categorised as service- based and subsidy-based. What are the differences between these two groups? Provide a real-world example to support your answers. (6 marks) (c) What is the purpose of critical mass for multisided platform? (4 marks) (d) Discuss four (4) ways in which the firm can achieve critical mass. Provide a real-world example to support each answer

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