a).  With reference to the American entrepreneur Howard Shultz,  explain how he came up with the idea to launch Starbucks in the USA. 

 

b).  With reference to the above question, give your opinion on whether you think the way in which he came by the idea to launch Starbucks in the USA was unethical or not. Give solid points to defend your answer.

 

c).  Identify from your own research, three ways in which Starbucks uses CSR to further its strategic management goals.