A Workspace Designed for Creativity When Dan Wieden realized that the advertising agency he had co-founded in 1983 had outgrown the building in downtown Portland, Oregon, that had always been its home, he sawan opportunity not only to find a new location that would accommodate the company's rapid growth but also to transform the entire work environment That's why he set out to find a location and to create a workspace that would inspire employees to be more creative Wieden then found the ideal building, a 90-year-old structure with lots of character and possibilities. After working closely with Weiden and his staff to determine the type of space the company needed, the architect for the project recommended caring out the core of the building and installing a six-story atrium designed to attract people and to provide thema comfortable place to meet informally to discuss ideas er to solve problems The design of employees' workspaces depends on what they actually do. Although much of the workspace is open, employees who need privacy can reserve one of five closed workrooms scattered throughout the six-story building One of Wieden's boldest creative moves was to invite the Portland Institute for Contemporary Art (PICA), an organization whose mission is to promote the works of up-and-coming contemporary artists, to share the agency's workspace. The idea is that having artists roam about the building might chance the creativity of the agency's employees. The artwork that decoraties the space includes unusually shaped clay pots and a six-foc wooden beaver Creativity usually is a noisy, somewhat chaotic process, and Wieden+Kennedy's headquarters reflects that. Warden enjoys seeing groups of employees sitting around the central plaza or on the couches in the quad arcas discussing ideas and having fun. "If you can get people to stop thinking about making ads and start thinking about making pieces of communication, then something fresh is apt to arrive." he says. 1. Can a work environment enhance or limit employees ability to do their jobs? Explain and describe an example. 2. How do Wieden+Kennedy's location and layout contribute to the company's ability to satisfy its clients and maintain a competitive edge