Using Porter's Five Forces Model, select a product or an industry from the following list and apply the model to your selection. You can use the five forces model in the airline industry as an example. All five forces must be listed and ensure to get a conclusion for each force (Without conclusion will reduce your grade). The conclusion example: the buyer power of the cellphone industry is high, the threat of new entrants of banks is low, etc. The product or industry list: Desktop computer Telecommunication Fast food restaurant Hospital Car manufacture Hotel Book store Software (operating system) Threat of Substitute Products or Services The power of customers to purchase alternatives Supplier Power The power of suppliers to drive up prices of materials Rivalry among Existing Competitors The power of competitors Buyer Power The power of customers to drive down prices Threat of New Entrants The power of competitors to enter a market FIGURE 1.19 Five Forces Model in the Airline Industry Strong (High) Force: Increases Buyer Power Competition or Lots of Competitors Many airlines for buyers to choose from forcing competition based on price. Limited number of plane and engine manufacturers to choose from along with unionized workers. Supplier Power Threat of Substitute Products or Services Many substitutes including cars, trains, and buses. Even substitutes to travel such as video conferencing and virtual meetings. Threat of New Entrants Many new airlines entering the market all the time including the latest sky taxis. Intense competition-many rivals. Rivalry among Existing Competitors