Question: A. Write the letter of the correct answer. Classify the following factors, whether they promote/ foster Product Standardization or Product Adaptation. S for Standardization and
A. Write the letter of the correct answer. Classify the following factors, whether they promote/ foster Product Standardization or Product Adaptation. S for Standardization and A for Adaptation/customization.
________1. Increased Production increased margin
________2. Embodies the "True"marketing concept
________3. Cost of R&D is low
________4. Differing use conditions
________5. Products have wide reach
________6. Localized competition
________7. Government and regulatory factors
________8. Global competition
________9. Differences in consumer behavior patterns
________10. Requires least amount of advertising
B. S for Standardization and A for Adaptation/customization
_________1. Rolex watch
_________2. Lamborghini Cars
_________3. Steel bars
_________4. Refrigerator
_________5. Flat Iron
_________6. Hamburger
_________7. Pencil
_________8. notebook
_________9. TV
_________10. Orange Juice/Purees
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