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1. You are the Associate Creative Director for Venture Communications and part of your duties is to sign off on work produced by the company's copywriters. Recently, you have noticed some writing blunders in some of the advertising and promotional campaigns of clients, such as: Mixing bowl set designed to please cook with round bottom for efficient beating Dinner Special - Turkey $2.35: Chicken or Beef $2.25; Children $2.00 We only use the best Anus beef in our hamburgers. These errors are costing time and patience of your clients as work needs to be sent back and corrected on a daily basis. If your staff proofread their work carefully, errors can be avoided allowing you to sign off the campaign. Write an e-mail to your copywriting staff providing at least five proofreading tips to eliminate writing blunders. GUIDELINES Ensure that your response to the scenario includes the following business communication criteria: . Receiver Benefits (where required) or Receiver's Point of View Positive and Tactful Tone Contemporary Language-Business Writing Style/Tone Simple and Informal Words Concise Communication Please be sure to use your own words and please do not copy language from the scenario Be mindful of page design In addition to the above criteria, you are responsible to determine the correct organizational pattern for your chosen scenario as well as ensuring the readability of your message: this includes the grammar and spelling as well as how the message appears on the screen. Use the title line as a subject line of your e-mail response and any of the tools available in the toolbar to help format your message accordingly. As a communication subject, grammar and spelling can have a great impact on the evaluation. Please ensure that your e-mail message is free of grammar and spelling errors. You may use any resource available, such as our textbook, weekly lectures, and weekly modules. Please submit rubric. EAC594 Email Rubric Criteria Competent Proficient Levels of Achievement Poor Limited Competency 1 Point 2 Points Exemplary 3 Points 4 Points 5 Points Articles Prepositions, Pronouns Recommendations It is recommended that you look for extra help with your writing, Please seek tutoring assistance at the Learning Centre 1 Point 2 Points 3 Points 4 Points 5 Points 1 Point 2 Points 3 Points 4 Points 5 Points 5 Points Format - Email format complete, Date, To/From/Detailed Subject line, Spacing between paragraphs, Signature block Organization - Ideas are logically organized using Opening/ Background/ Details/ Action structure Development - shows introduction, context; Information is developed; Content Information is developed with concrete/specific details; explanation is clear; next steps outlined Technical writing style and tone - concise, clear, specific, direct, you-approach, polite, professional Grammar, Mechanics, punctuation, Verb tense & use, Articles, Sentence structure, Subject - Verb agreement, Verb use, spelling. 1 Point 2 Points 3 Points 4 Points 5 Points 1 Point 2 Points 3 Points 4 Points 5 Points