Question: AAA Custom Casting Case - 40 points Case is in text on page 635: Answer the following questions- each questions is worth 10 pts each.

AAA Custom Casting Case - 40 points

Case is in text on page 635:

Answer the following questions- each questions is worth 10 pts each.

1. What are the components of the marketing strategy for the bumper jacks that they currently sell?

2. Contrast quality Iron castings current bumper jack marketing strategy with the proposed strategy for the hydraulic jacks.

3. Do a simple SWOT analysis of the firm

4. Would the hydraulic jacks represent a good marketing opportunity for the firm? Please support your answer.

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