Question: Case IKEA: daring to be different 1. Where are the opportunities? Why only Ingvar Kamprad discovered and exploited the opportunities? 2. IKEAs strategy seems to

Case

IKEA: daring to be different

1. Where are the opportunities? Why only Ingvar Kamprad discovered and exploited the opportunities?

2. IKEAs strategy seems to have emerged in response to a number of unexpected challenges. Explain how IKEA was able to rise to and overcome these challenges. What are the lessons for entrepreneurs?

3. What trade-offs has IKEA made in order to sustain its cost-leadership and differentiation in global markets?

Please answer all 3 questions with examples and related data and explanations.

PLEASE TYPE!

Refer to the case study in this link;

https://www.chegg.com/homework-help/questions-and-answers/ikea-daring-different-introduction-ikea-furniture-store-sweden-began-life-1943-17-year-old-q58201846?trackid=IMieCTIk

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