AaBbCcDdE AaBbCeDdE AB A Normal No Spacing Question 1 The focus of Kotler's Selling Concept (Orientation) is which one of the following: a. Aggressive selling and promotional effort. b. The customer. c High production d. Quality e Improving the well-being of society. Question 2 What are the three elements of the marketing concept? a. Customer orientation, product focus and employee motivation b. Product development, profitability and productivity. c Sales, advertising and market research. d. Customer orientation, integrated effort and goal focus. e. Analysis, strategy and tactics. Question 3 A sales orientation emphasises: a. The need for economies of scale. b. Persuading customers to buy products or services. c. Generating repeat business from satisfied customers. d. The importance of after-sales services. e Improving product quality and performance. Question 4 Marketing has been adopted by organisations such as schools, hospitals and charities to achieve which of the following objectives? a. Increase profitability b. Reduce costs c. Widen eaming potential d. Maximise efficiency Kingdom) Focus 8:44 AM