Question: Aaliyah learned about a tablet when browsing a catalog. She then researched it on the company's website. Then she went to a retailer in the
Aaliyah learned about a tablet when browsing a catalog. She then researched it on the company's website. Then she went to a retailer in the mall to try it Aaliyah finally purchased the tablet using a mobile app. This example demonstrates which of the following?
Retailers use intensive distribution as their marketing strategy.
Retailers use exclusive distribution as their marketing strategy.
Customers use a single channel marketing strategy.
Customers use a multichannel marketing strategy.
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