Question: Aarthi, a search marketer, explained to her client that the online ad campaign she designed could be changed, started, or stopped at any time. She

Aarthi, a search marketer, explained to her client that the online ad campaign she designed could be changed, started, or stopped at any time. She also noted an alternative version of an ad can be used if a specific ad does not generate desired results. Aarthi is indicating that this SEM campaign is

dynamic

beneficial

interactive

localized

Aarthi, a search marketer, explained to her client that the online

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