Question: AB: Obtain patient lists 3 BC: Select interviewees 6 BD: Engage interviewers 2 BF: Train interviewers 5 BE: Interview patients 4 CD: Collate results 9
AB: Obtain patient lists
BC: Select interviewees
BD: Engage interviewers
BF: Train interviewers
BE: Interview patients
CD: Collate results
DG: Summarize data
FG: Analyze results
EH: Identify main advantages
EI: Select advantages for ads
GJ: Determine media mix
HK: Compare to ad budget
IL: Revise mix for budget
LM: Select ad style
KN: Choose ad type
TO: Design ad campaign
MN: Check with sponsor
NP: Revised ad campaign
OP: Present for approval Miracle Marketing has received a contract from a large pharmaceutical firm to design a nationwide advertising campaign for their recently approved cancer drug. The drug is easily taken, compared with current intravenous drugs, and can be administered from home. Miracle Marketing has assigned to the task a PM who, in turn, has delegated minor subprojects to subordinate managers.
The project was evaluated using AOA analysis. Due to the extensive length of the project, many activities were combined: The following is the result. Find the critical path and expected completion time.
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