Question: ( AB Testing ) You are a Data Scientist tasked with conducting an experiment to measure the effect of a webpage redesign on click rate
AB Testing You are a Data Scientist tasked with conducting an experiment to measure the
effect of a webpage redesign on click rate for a link of interest. The current click rate is estimated
at hat The experiment you carry out is as follows: show the webpage to subjects
and record whether they click on the link of interest or not. You will use this experiment to
estimate the click rate for the new page design version B When you carry out your exper
iment, you record that subjects clicked on the link of interest. Assuming a prior distribution
is beta with parameters :
a Compute and plot the posterior distribution for
b What is the probability that the new webpage has a higher click rate?
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