Question: ( AB Testing ) You are a Data Scientist tasked with conducting an experiment to measure the effect of a webpage redesign on click rate

(AB Testing) You are a Data Scientist tasked with conducting an experiment to measure the
effect of a webpage redesign on click rate for a link of interest. The current click rate is estimated
at hat(p)A=0.015. The experiment you carry out is as follows: show the webpage to n=500 subjects
and record whether they click on the link of interest or not. You will use this experiment to
estimate the click rate pB for the new page design (version B). When you carry out your exper-
iment, you record that 20 subjects clicked on the link of interest. Assuming a prior distribution
is beta with parameters =2,=100 :
a. Compute and plot the posterior distribution for pB.
b. What is the probability that the new webpage has a higher click rate?
 (AB Testing) You are a Data Scientist tasked with conducting an

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Databases Questions!