Question: Abby recently created a new product: a high - caffeine, nutritious coffee drink geared towards college students and young professionals engulfed in their work. Her

Abby recently created a new product: a high

-

caffeine, nutritious coffee drink geared towards college students and young professionals engulfed in their work. Her product is currently gaining a presence online, and profits are rising, but she is also seeing an increase in competitors from the coffee

/

energy drink industry. Which stage of the product life cycle is she currently in

?

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