ABC Clothing has a business objective to win back past customers who are women aged 30 - 40 years. Most of the customers in this segment are very busy. To save time they are power users of online shopping and expect a seamless experience on their multiple devices. They are married and have children. They rely on recommendations from friends and social media to find work clothing at reasonable prices.

Create a Persona for this market segment. Use all of the required elements in the persona.

Answer rating: 100% (QA)

ANSWER IS Persona Name Sarah Thompson Age 35 Occupation Marketing Manager Marital Status Married wit... View the full answer