Question: ABC Menu Engineering Please conduct a menu engineering analysis based on the Activity Based Cost provided below. Furthermore, compare the results to the contribution margin

ABC Menu Engineering Please conduct a menu engineering analysis based on the Activity Based Cost provided below. Furthermore, compare the results to the contribution margin based menu engineering you conducted for modules 2. In addition, provide management recommendations based on the results. MENU ITEM # MENU ITEM ITEM NAME SOLD MIX % ABC PRICE (MM) (MM%) COST Chopped Salad 229 5.88% 7.63 8.95 Chopped Salad w Chicken 200 5.13% 8.75 11.70 Chopped Salad w Tuna 29 0.74% 8.75 11.70 Arugula Pear Salad 100 2.57% 7.64 8.75 Arugula w Chicken 150 3.85% 8.38 11.50 Arugula w Tuna 56 1.44% 8.38 11.50 Cobb Salad 589 15.12% 8.21 10.75 Chicken Caesar Wrap 300 7.70% 8.86 9.95 BBQ Chicken Wrap 259 6.65% 8.24 9.95 Chicken Tender Wrap 123 3.16% 8.00 9.95 Cheeseburger 269 6.90% 7.08 7.95 Chicken Mushroom Burger 96 2.46% 8.10 9.95 Grilled Garden Burger 202 5.18% 7.48 7.95 Smoked Turkey & Avocado 521 13.37% 8.86 9.75 440 Sandwich 310 7.96% 8.93 10.50 Turkey Club 163 4.18% 8.45 10.95 Signature Pasta Angel Hair Bolognese Traditional Tomato Basil Mac & Cheese A ' o 9 Total 3896 100.0% MENU ITEM NAME # SOLD MENU MIX % ITEM ABC COST ITEM PRICE CONTRIBUTION MARGIN CM MIX Price-ABC Cost=CM CM*MM%= CM MIX Chopped Salad 229 5.88% 7.63 8.95 1.32 0.08 Chopped Salad w Chicken 200 5.13% 8.75 11.7 2.95 0.15 Chopped Salad w Tuna 29 0.74% 8.75 11.7 2.95 0.02 Arugula Pear Salad 100 2.57% 7.64 8.75 1.11 0.03 Arugula w Chicken 150 3.85% 8.38 11.5 3.12 0.12 Arugula w Tuna 56 1.44% 8.38 11.5 3.12 0.04 Cobb Salad 589 15.12% 8.21 10.75 2.54 0.38 Chicken Caesar Wrap 300 7.70% 8.86 9.95 1.09 0.08 BBQ Chicken Wrap 259 6.65% 8.24 9.95 1.71 0.11 Chicken Tender Wrap 123 3.16% 8 9.95 1.95 0.06 Cheeseburger 269 6.90% 7.08 7.95 0.87 0.06 Chicken Mushroom Burger 96 2.46% 8.1 9.95 1.85 0.05 Grilled Garden Burger 202 5.18% 7.48 7.95 0.47 0.02 Smoked Turkey & Avocado 521 13.37% 8.86 9.75 0.89 0.12 140 Sandwich 310 7.96% 8.93 10.5 1.57 0.12 Turkey Club 163 4.18% 8.45 10.95 2.5 0.10 Signature Pasta 105 2.70% 8.93 11.5 2.57 0.07 Angel Hair Bolognese 63 1.62% 8.79 10.95 2.16 0.03 Traditional Tomato Basil 67 1.72% 8.23 9.75 1.52 0.03 Mac & Cheese 65 1.67% 7.97 9.95 1.98 0.03 Total 3896 100.00%

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