ABC TECH hosted an new product launch event to promote their new product Xphone. Event manager decide to use "Xphone sales in the event“ as the mean of measurement. This event attracted over 650 attendess. Among these attendess, 300 attendess bought one Xphone, 50 attendees bought two Xphones. The profit of each Xphone is $1000. The operating cost of this launch event is $300,000. ABC Tech expect to achive a 35% event ROI.

1) Please identify the goal of this launch event?

2) What is the "mean of measurement" of this event?

3) What is the target level of ROI?

4) What is the cost of this event?

5) What is the total value (revenue) generated by this event? What is the net value? What is the actual event ROI?

6) Please do gut check of actual event ROI. Will you proceed this event, if you are the event planner?

Answer rating: 100% (QA)

1 The goal of this launch event is likely to promote and generate sales for the new product Xphone i... View the full answer