About a restaurant:

This section will give a brief overview of your business plan. Although brief, the overview must be meaningful, impactful, and well written. Your goal is to draw attention so people will be engaged in reading and learning more about your business. You are recommended to write this section after you have worked out the minutiae of your plan, and then summarized your ideas briefly and precisely. In the executive summary you will include:

Business name and location

Type of products and/or services proposed

What differentiates you from others Your business mission statement The purpose of your marketing plan such as (increasing sales, build awareness, branding)