Question: About Developing and Managing Offerings. What are the seven steps in the offering development process? What are the key activities in each step? How should

About Developing and Managing Offerings.

  • What are the seven steps in the offering development process?
  • What are the key activities in each step?
  • How should a company evaluate new ideas? What are the criteria?
  • What strategies do firms pursue when their products enter the decline stage?

answer in detailed explanation.

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