Question: About the Case This case describes the initial founding and growth of Alibaba, one of the largest companies in China, and one of the largest

About the Case

This case describes the initial founding and growth of Alibaba, one of the largest companies in China, and one of the largest e-commerce and technology companies in the world. Alibaba started out as a business-to-business wholesaling platform that would enable companies around the world to buy goods from China. It expanded to offer business-to-consumer and consumer-to-consumer transactions, and then later got into logistics, financial services, cloud services, and entertainment.

This case provides a great context for talking about platform strategy, the rise of data-driven firms, and global competition. It pairs well with chapters 9 or 10.

Strategic Issues for Discussion Questions:

1. How is Alibabas business model different from Amazons business model? What are its pros and cons?

2. What are some of the synergies of Alibaba operating multiple kinds of platforms? 3. What are the challenges and opportunities for Alibaba to expand internationally?

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