About the ERIC matrix, we can say that :

A$.$ It is composed of two phases: observing what exists in the traditional

industry, and thinking about how to change it$.$

B$.$ To change and innovate, we must think what must be reduced, created, and

eliminated.

C$.$ To change and innovate, we must think what must be increased, eliminated

and created.

D$.$ First, it allows us to define a new competitive profile which is different from

the existing ones and second, to describe when to launch a product or service.