AC CAMERA SEGMENT Price (Average Wholesale Price $ per unit) P/Q Rating (1 to 10 stars) Brand Reputation Number of Models Retail Outlets Multi-Store Chains Online Retailers Local Retailers Retailer Support ($ per unit) Advertising Budget ($000s) Website Displays ($000s) Sales Promotions Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained /Lost (due to stockouts) AC Camera Units Sold (000s) Market Share Special AC Camera Contracts Discount Offer Value Index Special Contract Units Sold (000s) Your Company $236 4.4 80 3 36 66 2.900 7.52 1.900 2,150 16 20.0 60 365.9 +1.9 367.8 18.8% Industry Average $250 5.1 75 3.1 35 68 2,897 6.92 1,929 1,764 4.7 15.9% 69 279.0 -0.1 278.9 14.3% Your Company vs. Ind. Avg. -5.6% - 13.7% +6.7% -3.2% +2.9% -2.9% 0.0% +8.7% -1.5% +21.9% +240.4% +25.8% -13.0% +31.1% +31.9% +4.5 pts 25.0% 75 36.6 Avg. Discount = 12.4% Avg. Value Index = 71 Total Units = 58.5k Based on the above data for your company, which of the following statements is false? Copyright by Glo-Bus Software, Inc. Copying, distributing, gh Valach o Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P/Q rating, number of models, and warranty period. o Your company's competitive advantages in the AC Camera segment had equally-sized positive impacts in powering your company's market share to 4.5 percentage points above the regional average. o Your company had a price-based competitive advantage and a website display-based competitive advantage. O Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 4.5 percentage points above the industry average o The number of weeks your company held sales promotions was your company's biggest percentage competitive advantage; your second biggest percentage competitive advantage was the size of the percent discount offered to retailers