Access and download the SNAPPOS EMAIL DATABASE: Email Performance Analysis Database $($Student Version$).$ Snappos is a hypothetical online shoe retailer $($like Zappos$).$ Snappos has only recently begun their email marketing efforts. They have collected $250$ email addresses and have been sending bi$-$weekly emails to their entire list for the last eight weeks. They have made no efforts to clean their email list or segment it or optimize it in any way.

There is a coding key for the emails attached to the file.

Each of the $16$ emails had the same layout with three visual fields.

Each field featured one of ten possible shoe categories. Emails were sent at various times of the day. The subject line of each email featured an offer and highlighted the product category in field $1.$ Email $1$ has the following properties:

TOD: $4$