Question: According to a recent study by Webmarketing 1 2 3 of both business - to - business ( B 2 B ) and business -

According to a recent study by Webmarketing 123 of both business-to-business (B2B) and business-to-consumer (B2C) marketers, while 87 percent of B2B marketers used social media, only ________ claimed they were able to measure ROI.

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