Question: According to a report from 2 0 1 9 ( pre - pandemic ) , the two dominant dollar store retailers Dollar General and Dollar
According to a report from prepandemic the two dominant "dollar store" retailersDollar General and Dollar Treewere already rapidly expanding the number of stores in innercities and rural areas. They plan to open thousands more stores in these areas, which are markets they have traditionally served. The report's authors were concerned by this expansion. From their report:
By saturating communities with multiple outlets, dollar stores have made it much harder for fullservice grocery stores to succeed, our report found, leaving neighborhoods with fewer jobs and reduced access to fresh, healthy food. Although most dollar stores sell only a limited selection of packaged foods, many people now rely on these chains for groceries.
Dollar Tree and Dollar General's expansion plans are an example of an: marketing strategy.
a
product development strategy
b
diversification strategy
c
market development strategy
d
market penetration strategy
e
product differentiation strategy
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