Question: According to ______________________________, brand preference drives the net present value of a brands cash flows, and the value of a brand is driven by the

According to ______________________________, brand preference drives the net present value of a brands cash flows, and the value of a brand is driven by the preference towards the brandthat is, the percent of consumers who choose the brand across a set of competitors.

Group of answer choices

Interbrand

Omincom

WPP

MASB

Brand Finance

Kantar

WWF

Brand Z

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