Question: According to Carr (2003) information technology is a commodity and we can't build a competitive advantage based on ownership of commodities. Can you explain how

According to Carr (2003) information technology is a commodity and we can't build a competitive advantage based on ownership of commodities.

Can you explain how is it that some firms do build a competitive advantage from their IT investments?

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While Nicholas Carr argued in his 2003 article IT Doesnt Matter that information technology IT has become a commodity meaning it is widely available and accessible to most firms it doesnt necessarily ... View full answer

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