Question: According to consumer behaviour analysts, when a person's interest in a particular product category is ongoing and long term, it is described as: situational involvement.

According to consumer behaviour analysts, when a person's interest in a particular product category is ongoing and long term, it is described as:
situational involvement.
limited problem solving.
low involvement.
routinised response behaviour.
enduring involvement.
According to consumer behaviour analysts, when a person's interest in a

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