according to crafting and executing strategy, the quest for competitive advantage by thompson, peteraf, gamble and strickland III, answer the following questions. A customer is billed for services rendered. Which one of the following is true? a. An asset is increased and a liability is decreased b. An asset is increased and owner's equity is increased c. One asset is increased and another asset is decreased d. There is no effect on any asset, liability, or owner's equity