According to Evo owner Bryce Phillips, Evo's physical store has which of the following important advantage over Evo's ecommerce website?

a.The physical store is able to meet a customer's need to obtain sports gear.

b.Shopping at the physical store offers utilitarian value, but shopping online does not.

c.A physical store has the ability to offer value to a consumer.

d.The physical store is more effective at increasing the relationship quality between Evo and consumers.

When owner Bryce Phillips says that Evo's physical store is the best place to experience the Evo brand, he is highlighting:

a.the impact of individual differences on consumer behavior and value

b.the impact of individual differences on consumer behavior and value

c.his own personal shopping preferences

d.the significance of customer lifetime value (CLV)

Which of the following statements uses the total value concept to describe the benefits of shopping at Evo?

a.Evo sells the top brands in snowboards, skis, wakeboards, and street wear.

b.Evo delivers brand name gear, connections with Seattle's snow sport community, cutting edge ski culture, and the excitement of sports.

c.Evo's online customers get free shipping on orders over $100.

d.Evo offers guaranteed low prices on closeout model ski equipment.