Question: According to Hambrick & Fredrickson ( 2 0 0 5 ) , the key in addressing the issue of 'differentiators' is to understand: what is

According to Hambrick & Fredrickson (2005), the key in addressing the issue of 'differentiators' is to understand:
what is its customer value proposition
how profits will be generated
where the business will be active
what is the speed and sequence with which it will carry out its actions
how a business will enter a new market

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