Question: According to Hambrick & Fredrickson ( 2 0 0 5 ) , the key in addressing the issue of 'arenas' is to understand: what is
According to Hambrick & Fredrickson the key in addressing the issue of 'arenas' is to understand:
what is the speed and sequence with which it will carry out its actions
how a business will enter a new market
how profits will be generated
where the business will be active
what is its customer value proposition
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