Question: According to Hellriegel et al . ( 2 0 2 2 : 7 5 ) , contemporary organisations are dynamic and whether they are large

According to Hellriegel et al.(2022:75), "contemporary organisations are dynamic
and whether they are large or small, local or global, they face formidable new
challenges. Organisations feel pressure from customers and competitors to deliver
high-quality products and/or services on time, to reward ethical behaviour of
employees, and to develop plans to manage highly diverse workforces effectively.
Customer demand for high-quality products may be the dominant theme for the
foreseeable future". For this reason, the quality viewpoint of management becomes
an important view of how to manage quality.
1.1 Provide a definition of quality.(3)
1.2 Describe the meaning of the quality viewpoint of management. (3)
1.3 Discuss, with examples, the three benefits high quality goods and services could
have for an organisation. (12)
1.4 Explain how decisions about quality should be part of the strategy of an
organisation.

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