Question: According to Porter ( 1 9 9 6 ) , what transforms a general strategy or marketing concept into a trategic positioning is: Choosing to

According to Porter (1996), what transforms a general strategy or marketing concept into a
trategic positioning is:
Choosing to perform activities better than a firm's rivals
Choosing a series of capabilities that supports a firm's value proposition
The tailored set of activities that make it work
Being perceived as different from a customer's perspective
According to Porter (1996), what transforms a general strategy or marketing

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