According to Porter s 5 5 Forces, if threat of substitution is high, a company s strategy

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According to Porters

5

Forces, if threat of substitution is high, a companys strategy should focus on

a. Investing in unique products

b. Increasing buyers switching costs

c. Creating isolating mechanisms

d. Standardizing specifications for parts

e. Offering wider product accessibility

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Jan 24, 2024 06:49 AM

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According to Porter s 5 5 Forces, if threat of substitution is high, a company s strategy

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