Question: According to Professor Don Schultz, inside - out planning is a method of implementing DAGMAR objectives. focuses on what the marketer wants to say, when

According to Professor Don Schultz, inside-out planning
is a method of implementing DAGMAR objectives.
focuses on what the marketer wants to say, when the marketer wants to say it, and the media the marketer wants to use.
is used to forecast the validity of DAGMAR objectives.
is another term for zero-based communications planning.
starts with the customer and builds backward to the brand when developing an IMC program.
According to Professor Don Schultz, inside-out planning is a method of

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